White became a prohibitionist. Like his fellow prohibitionists, he believed alcohol was a dangerous poison that murdered men’s souls as it destroyed their bodies.
He believed that alcohol was at the root of all of the nation’s problems. Crime, vandalism, vice, poverty, political corruption, military weakness, broken families, birth defects, deadly accidents, and ruined health could all be laid at the door of the saloon. An America free of alcohol could be an earthly paradise.
However, if alcohol was not stopped America could become a hell. Alcohol opponents like White feared that America was being destroyed by drunkenness. They believed that the squalid, deadly, crime-ridden slums of the big cities were just a taste of America’s future if drinking was not controlled.
To prepare himself for the fight against Demon Rum, White returned to school. He received a B.S. and an M.S. from Muskingum College and, in 1906, an LL.B. from Ohio Northern University. On graduation, he moved to Columbus to join the fight.
White found his place in the anti-alcohol fight in an organization called The Anti-Saloon League.
The Anti-Saloon League had been born in Oberlin, Ohio in 1883 as a federation of churches opposed to drink. Its top leaders were nearly all Ohio men. The A.S.L. had its national headquarters in Westerville, Ohio.
Distinct from other temperance groups, the A.S.L. organized itself like a business. A powerful national Superintendent functioned as CEO and specialized departments staffed by trained, skilled, paid, full-time personnel carried out the organization’s goals. State organizations replicated this structure. The organization recruited and promoted based on education, experience, and ability and not just ideology.
The A.S.L. derived 80-90% of its revenue from mainline Protestant churches (notably the Methodist Episcopal church) but also solicited significant contributions from businessmen like John D. Rockefeller and S.S. Kresge. Adept at fund-raising, the organization’s annual revenues rose to over a $2 million a year by the late 1910s. State chapters such as Ohio’s were themselves taking in a million dollars a year.
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